Behind the scenes with ?The Voice? and its social media strategy

Last year we wrote about NBC's "The Voice" and how they created the new gold standard for social TV production. We spoke with Andrew Adashek, the digital producer from Mark Burnett Productions (who now works for Twitter Media), about the impressive ways NBC and his team united to incorporate social into every part of the show. For season two, (the finale airs tonight) the team behind The Voice would have to find new ways to innovate and continue to provide outlets for the dedicated fans...

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